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Why The Sufferfest?

This month at Fat Lad At The Back we’ve been working in partnership with innovative cycling training app provider The Sufferfest. After all, it’s the start of a new year and we always need some reason and incentive to get on our bikes.

Why The Sufferfest?  Well, we think there are many similarities between the brands. It’s easy to think that The Sufferfest is just for crazy fit people, and that Fat Lad At The Back only for ‘fat’ people. Both stereotypes are very wrong.

As the community perfectly demonstrate, it doesn’t matter if you’re a 36” or a 58” chest, we are a people’s brand which anyone can be part of.

[caption id="attachment_429" align="alignright" width="225"]IMG_5097 Liz Johns is a Dame of Sufferlandria and also flies the FLAB flag!  "What does being a Dame of Sufferlandria mean?"  For me, being a Dame - the very first one, too - means I am part of a group of amazing people who have all achieved something incredible. I found The Sufferfest at the start of my cycling journey, and it turned me into "a cyclist". Sufferlandrian Knighthood was the hardest thing I have ever done, physically and psychologically, but it also taught me that I can achieve more than I ever thought possible.[/caption]

The Sufferfest isn’t about being an elite cyclist because everyone suffers regardless of your base level of fitness.  The Chief Sufferlandrians want to encourage anyone and everyone to use cycling as a way to achieve their goals and this is exactly what FLAB is about.

Cycling can be a very intimidating sport for anyone to get into, especially for larger people as there is a certain ‘image’ of being slim that cyclists are supposed to conform to. The Sufferfest gives you the opportunity to get on your bike in the comfort of your own kitchen.

Some of our own are ‘fair weathered’ cyclists, so turbos are a good way of keeping your fitness going in the darker months and because it’s constant effort, a 45 minute turbo ride could be seen as equivalent to a 90 minute road ride simply because there are no downhills or freewheeling. With this in mind, the deal allows you to get two months’ free access for new subscribers to the motivational The Sufferfest app, if you make any purchase from FLAB before the end of January.

Within The Sufferfest there are people of all shapes and sizes. It makes sense to provide those Turbo warriors with kit options for optimal performance and comfort.

David, Chief Sufferlandrian, told us:

“We at The Sufferfest really like what you all are doing for those who don't fit the traditional cyclist mould. The future of the sport depends upon greater inclusivity and breaking down those barriers to entry.

“Sufferlandria has always been a place that welcomes everyone. It doesn’t matter who you are, we just want you to Suffer and push yourself to new achievements… and we also have lots of Sufferlandrians who are big, powerful units!”

There are big, powerful “units” in both communities. Of course, FLAB wearers already benefit from the comfort, fit and performance of the FLAB clothing and we wanted to help spread that word across Sufferlandria!

We’re always so thrilled and motivated when we hear stories of our own members of The Bulge whose lives have been transformed by discovering cycling and improving their physical and mental health and wellbeing, not to mention making new friends and tackling new challenges.

Perhaps The Sufferfest is another new challenge that might interest you. Richard’s got his own The Sufferfest plans, between the 4th and the 12th of February he will be taking part in the 2017 Tour of Sufferlandria, this is about doing 9 days of Sufferfest videos in a row. There’s still time to join him if you want to suffer together.

We’ll leave the last word to Dylan Robbins, Head of Marketing for The Sufferfest:

“One of the things that makes The Sufferfest special is the sense of community it creates. We’re constantly amazed by the stories of personal transformation and overcoming obstacles we hear from the community of Sufferlandrians, and are excited to share those stories with a wider audience.”

As we are, FLAB followers. As we are.

The-Sufferfest-bleeding-eyes