The Final Lap đ´â¤ď¸
Well, here we are, 12 years, 100âs of 1000âs of riders and about a million bacon butties later...
Weâre writing with big hearts and slightly wobbly chins to let you know that this will be the final season for Fat Lad At The Back.
It all started when Richard had a moment of pure genius (or madnessâjuryâs still out) and wondered why on earth there wasnât decent cycle kit for people who didnât look like pro racers. Pedal forward and that spark turned into something way beyond what we ever imagined: a brand, a movement and a global community of glorious misfits who proudly wear their kit (and their curves) with pride.
FLAB has never just been about the clothes. Itâs always been about the people and including every body, every shape, every size. Weâve stood firm on our values (no sweatshops, no shortcuts, no BS) and weâve loved every second of it.
But, like all good rides, this oneâs coming to an end. Not because the wheels have come offâfar from it! The business is doing well and weâre proud to say itâs going out on a high. But for me (Lynn), this path was never the plan and after over a decade at the helm, itâs time for a change. Iâve been itching to start a new chapter and the time has come to close the lid on the FLAB toolbox.
What does this mean for you?
đĽÂ We're still open! You can still shop as usual, but this seasonâs stock is the last of it.
âď¸Â No Autumn/Winter collection. Once itâs gone, itâs gone.
đď¸Â No sales or price slashing. This isnât a clearance sale, itâs a respectful roll-down of the shutters.
đŚÂ Backorders and custom kits are still being made and will be delivered as planned.
đ Got a gift voucher? Use it sooner rather than laterâweâd hate for you to miss out.
đ§ŚÂ More gear incoming! Final bits like socks and undershorts are still en routeâso keep your eyes peeled.
And yes, the legend that is Amy is sticking around to help me see it all through, with her usual brilliance and sassery. After that, weâre off to explore pastures new (probably not on bikes, though!).
So, one last thank you!
You lot. Youâre the reason we kept going. Your stories, your smiles, your âI never thought Iâd wear lycra but now I love itâ momentsâtheyâve meant the world. You helped us shift attitudes, challenge nonsense and make cycling a space for everyone.
Weâre leaving with full hearts, no regrets and a hell of a lot of love for each and every one of you.
The FLAB flame will keep burning in every one of you who believed in what we stood for: that you donât have to look a certain way to ride, to move, or to belong.
Ride on, you beautiful bunch and thank youâtrulyâfor everything.
With all our love,
Lynn & Richard đ
Team FLAB (Forever in Spirit)
Only just discovered you and found cycling jerseys that actually fit! So sad youâre going đ
Thankyou for thinking out of the box, it was a brave bold move! Iâve enjoyed wearing your gear over the years, and riding your sportive. Best wishes and good luck with whatever path you choose in the future.
A sad day but once again youâve inspired me to get back on my bike! 12 years ago I discovered your gear and got seriously into cycling as a âfat lassâ. Many sportives, daily commutes, club rides, Mtb rides with Flabbers, Velodrome and hours of solo riding later, I got into Time Trialling. I was no longer the Fat Lass at the back but it would never have happened without you guys and the supportive community. Anyhow, Covid put a stop to all this cycling nonsense and now Iâm back to being very unfit and not cycling at all. So I could hang up my kit for good. Instead, today, I have cleaned my 5 dusty bikes and taken each one out for a couple of miles. Thanks to this wonderful Flab world â Iâm now inspired again to keep pedalling. Thanks for everything guys xxxxxx
Gutted! Loved the Bobby Dazzler Mk 1 & 2.
Gutted! Loved the Bobby Dazzler Mk 1 & 2.