Privacy Policy

FLAB Limited T/A Fat Lad At The Back PRIVACY POLICY

This privacy policy sets out how FAT LAD AT THE BACK uses and protects the information that you give us when you use this website. 

FAT LAD AT THE BACK is committed to ensuring that your privacy is protected. 



The information you provide when you order from us is used to process your order, payment, returns and refunds and for dealing with accounts. Your telephone number allows us to contact you if there is a problem with your order and to update you with delivery information. 

We use a secure server and encryption software to protect the information you enter and to prevent it from being intercepted before it gets to our website.  

We follow strict procedures to ensure that your information is kept safe.

The only people who see the information we hold about you are those who need access to it for the performance of their job. 

We use full login and password controls on our system. 

Confidentiality and database access controls are reviewed periodically and updated as required to further protect our personal data.

If you are unsure about the information we are holding about you please email us on


FAT LAD AT THE BACK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.



We may collect, store and process the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • authentication information and/or password 
  • responses to polls, surveys or market research unless provided anonymously
  • credit card information
  • marketing preferences
  • your purchase history with us
  • if you attend one of our events and are filmed or photographed, your image may be used in our marketing and social media content, in print and online 
  • if you contact customer service we may keep your phone number and the details of your communication with us

We may also collect information from you automatically using cookies and similar technologies when you visit our website.

Please see the List of cookies we collect section below.



We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • to provide you with the products and services you have requested and to send you marketing and advertising materials
  • to authenticate your use of our website 
  • to distinguish you from other users (for example to remember your log-in details)
  • for system administration purposes and for internal use, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • to monitor your use of our website and to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device
  • to provide customer support 
  • to tailor our marketing or advertising so that it is more relevant to you
  • to provide you with personalised and non-personalised advertising
  • to notify you of any changes to our services
  • to conduct marketing analysis to allow us to assess trends and the effectiveness of our advertising and marketing campaigns including using your personal information to evaluate, analyse or predict certain personal aspects relating to you, such as your preferences, economic situation, interests, and/or location 
  • if you attend one of our events and are filmed or photographed, your image may be used in our marketing and social media content, in print and online
  • for security and fraud prevention purposes
  • to ensure that our website and digital properties are safe and secure
  • to comply with laws and regulations

We may also us the information which you provide to match with other information about you obtained from third party sources – for example social media platforms. This may include your contact details, demographics, social media interactions, preferences, shopping habits, interests, geographic location and age or age range. We may use this information to tailor and show advertisements more relevant to you either on our website or on third party websites, including social media platforms.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use this information to improve our products and services or to customise the website according to your interests.



We will only process your personal information where we have a legal reason to do so. The legal reason will depend on why we have collected your personal information. This is likely to be one of the following:

  • where we have entered into a contract with you, or in order to do so:  where you have made a purchase from us and we need to use your contact and payment information in order to process and send your order to you.
  • where you have provided your consent: where you have consented to receive marketing information, updates and news from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
  • where we have legitimate business interests: where it is necessary for us to understand our customers, promote our services and operate effectively as a clothing retailer, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve the profile of our brand.
  • where we must comply with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.



All personal information is retained for as long as is necessary for the purpose for which it was collected. After this period it will be deleted or anonymised. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim.

If we have collected your personal information via your consent and you subsequently wish to withdraw your consent, we will delete your personal information. Please Note that if you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Keep your password and any other authentication information for our website and other digital properties confidential. If you suspect that your password has been compromised please notify us using the contact details below.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted during your use of our website and other digital properties.



A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

You can find detailed information about how Google uses information from this site.



You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at



We may share your personal information with our suppliers, business partners and service providers, where they are helping us to provide a service to you or helping us to market and advertise our services to you as follows:

Venture Stream Ecommerce & Digital Agency

Core Fulfilment 

PayPal, Stripe, Clearpay, Apple Pay or Shop Pay Payment Gateway 

Race Nation Sportive Event Registration 

Loyalty Lion Big Fat Loyalty Points 

Mailchimp (if you Sign Up to Big Fat Mail and email marketing) 

Xsellco CRM Platform

Social Media Sites



We may disclose your personal information to other third parties in the following cases:

  • for the purposes of research, evaluation and analysis
  • in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets
  • if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets
  • if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request
  • to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.



You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please contact us using the contact details below.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

Our website and other digital properties may, from time to time, contain links to and from third party websites and services such as our business partners and advertisers. If you follow a link to any of these websites and/or services, please note that they have their own privacy notices and we do not accept any responsibility or liability for them. Please check any such third party privacy notices before you submit any personal information to these websites or services.

You may request details of personal information which we hold about you. A small fee will be payable. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us or email us as soon as possible. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


FLAB LIMITED t/a Fat Lad At The Back Registered Co. No. 08448049

Registered Office: International Development Centre, Valley Drive, Ilkley, England, LS29 8PB