Challenging fat phobia is an important part of what we do and our campaigns are designed to be informative, fun, inspirational or edgy - depending on our message.
Fat shaming remains the last bastion of the troll and does untold harm to people. Ignoring bad behaviour is sometimes the answer but after over a decade on social media, we've found that the best way of dealing with this damaging perspective, is to challenge it.
Not everyone likes how we go about things; our Fat Can't campaign caused quite a stir and drew divided opinion from customers and followers alike; but we stand by our sometimes unorthodox approach because what we have to say is important and we know that you can't make change without stepping out of line and ruffling some feathers.
You probably won't find another cycle wear brand with as much to say as us, but then you definitely won't find another cycle wear brand like us!