Join Us On The Friendliest Sportive Around


  • Army Veteran's Staggering Ride Across The Country

    “I am on my sixth pair of footwear, seventh tent and tenth month” Tiny (aka Allen) tells us as he peers out of his tent. In December 2021, the Fre...
  • Tips for Getting Back in the Saddle

    The thought of getting back in the saddle after a long period of time can be daunting to some. You might feel like you have lost your mojo, or you ...
  • New Year Same Me

    New Year’s resolutions are proven not to work so just don’t set yourself up for failure, get inspired by our fun alternative New Year’s campaign and just be EWE 🐑 😉
  • Healthy Ways to Handle a Holiday Burnout

    Christmas can be a joyous occasion, it’s time to recharge your batteries and spend quality time with loved ones, but the pressure of the festive season can leave you feeling overwhelmed and burnt out. Here’s our advice on coping with the holiday burnout.
  • Top Tips for Cycling in the Dark

    Don’t pack your bike away just because the sun has set. Get some reflective and hi-vis cycle wear and some decent lights and enjoy the exhilarating...
  • Ultimate Cycling Christmas Gift Guide 2022

    ’Tis the season for panicking about Christmas gifts, but worry not, we’ve got the ultimate gift guide for the cyclists in your life. From a full cycling outfit for your other half, to a warm and dry cycling jacket for your Dad or a fun Secret Santa gift for your bike-loving colleague, let us make Christmas gifting easier for you. 
  • Black Friday Blog

    Black Friday brings deals galore but it can be tricky differentiating between genuine discounts and brands who are just selling off their archaic s...
  • An Open Letter To The Times

    Matthew Parris is the journalistic equivalent of the naughty boy in class. The one who says stupid things just to get attention. His latest ...
  • What’s the difference between ‘Waterproof’ and ‘Water Resistant’ Cycling Jackets?

    A waterproof jacket is an essential piece of cycling kit, but what’s the difference between waterproof and water resistant and which is the best option for your cycling style? 
  • 13 Things New Cyclists Wish They Knew

    Everyone starts cycling at the same point. In the beginning, you didn't have the foggy's clue of what chamois cream is, what kit to buy and what cycling 'rules' are true or full of rubbish.

    To avoid the overwhelming late-night research, we gathered all of our cycling experience and knowledge into 13 things that we wish we knew as new cyclists. If only we knew all this at the start...

  • ASA Bans Fat C*n't Ads

    Following 11 complaints, the ASA (Advertising Standards Agency) have banned our Fat Can advertising campaign which ran in London earlier this year...
  • Fat Can Stories: Stuart Hyde

    After kilometre upon kilometre of climbing pain, I felt, for possibly the first time in my life, completely weightless whilst ascending the final hairpin bend. My wife cheering from the top, the relief of knowing there was no more “up” ahead of me - every cyclist knows the ecstasy of reaching the top of a hill but this was completely different.